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Gift Outside of the Box This Year

End-of-the-year holidays represent the big-bang corporate gifting finish to another work year. So, why—as we anticipate a bright new year—do we let the other 260 or so workdays drift, becoming stale and flat? This year, for your employees, trade trite desk trinkets and lukewarm gimmicks for some outside-of-the-box gifting ideas that will keep your corporate […]

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Common Mistakes in Corporate Gifting – and How to Avoid Them

A bad corporate gift can potentially be worse than no gift at all. More than just a waste of money, you might even lose business — and that definitely isn’t the goal! Here are three of the most common mistakes we see people make with corporate gifting, along with some helpful tips on how to […]

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Why Food Makes a Great Corporate Gift

Food and beverages are the most popular gifts for customers or prospective clients, according to the Advertising Specialty Institute’s annual survey.   The nice thing about sending food is that it gets consumed, and you can send the same gift year after year. Sure, you could send an umbrella with your logo on it. But, […]

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Brand Building for the Corporate Gifter

A great corporate gift delights your customers and reinforces your company’s values. A veggie-burger producer most likely isn’t going to send steaks to its customers, and you shouldn’t send a gift that’s at odds with your brand either. Here’s how to ensure you deliver the right message with your next corporate gift. Apply Your Logo Tastefully […]

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How To Create a Corporate Gifting Policy

Everyone loves receiving tokens of appreciation. Heartfelt acknowledgements like client gifts can express what words often cannot. However, preserving balance while honoring ethics within relationships can be tricky business. While formalized contracts govern many financial transactions, companies and their representatives can find themselves “winging it” when giving or receiving gifts. Experience has taught us that […]

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Gift Giving and Diversification Within the Oil and Gas Industry

The only certainty in business is the inevitability of change. As the energy sector monitors the swinging pendulum of supply and demand, boom and bust, they find themselves shifting business models and surveying unfamiliar shores. Experienced industry executives recognize this latest downturn as marking a “transformative period” of reinvention, redirection, innovation and resourcefulness. However, these […]

©Jason Cohen Photography

Corporate Gift-Giving on Professional Holidays

While we think professional holidays deserve full recognition (translation: a full day of recreation or vacation), in reality, they’re usually limited to simple observances. Fortunately, that makes an unexpected thank you from the boss that much sweeter. If you’d like to reward the people who make your business successful, we’re ready to help!

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Assessing the Success of Your Gifting Strategy

Intangible Assessment? Profitability comes down to assessing the return on investment (ROI) of every business metric, and corporate gift giving is no exception. In fact, as entrepreneurs and corporations alike focus on making less count for more, client gifts – and the anticipated resulting client retention – increasingly undergo piercing scrutiny. While ROI is often […]

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The Importance of Corporate Gifting Frequency

The art of sales is like dating; you will have the same feelings of anticipation and hope that the evening will be successful. As with dating, the process of making a sale doesn’t end with just one meeting. You must continue to nurture the relationship by making subsequent appointments and communicating by telephone. In dating, […]